DESCRIPTION
This course is a continuation of Graphic Communication: the investigation into the process of visual communication where the requirement to communicate on various levels is contrasted by the designer's need to invent, personalize and investigate. Students explore the topics of nature, music, architecture, and statistical data as stimuli for producing graphic images.
4 Credits • 6 Contact Hours/Week

COURSE OBJECTIVES
• Identifying tenets for conceptualization, transformation and transmission of the visual message
• Application of basic design principles (symmetry, repetition, accent, line, figure/ground, proximity, closure and similarity)
• Exploration into methodologies of graphic communication (theory-process-implementation)
• Examination into the dynamics of form- the combined effects of composing selected elements that form a cohesive graphic design statement
• Formulation of techniques for visual thinking- making multilateral connotations
• Examination of visual signs and symbols
• Development of personal dynamic potential for visual communication implicit in the growth of visual literacy
• Visual Communication as Graphic Interface

INSTRUCTIONAL UNITS
• Nature- from representation to abstraction 
• Experience Mapping- visual composite with symbol
• Art & Architecture- form and function and style
• Music- influence of style, movement, rhythm
• Language- articulation, sound and slang

EVALUATION CRITERIA
40% Projects and Exercises
20% Technical Proficiency
20% Final Portfolio
10% Quizzes
10% Student Development (creativity)

Critiques, group critiques, presentations are designed for additional feedback.

Students work toward completing a semester electronic portfolio of all their work.

TEXT REQUIREMENT
Graphic Design Sources
Ken Hiebert
Yale Press, 2000
-ISBN 0-300-07461-1
(Required)

SUPPLIES
For this course the student will be provided a Macintosh computer in the lab to complete all his/her assignments. There are few specific supplies required for this course. Work will be generated on a computer, and files will be turned in electronically for evaluation. Some assignments require printing.

Students may produce color prints of their work after the instructor's evaluation has been completed and final revisions are made. Other supplies such as paper, markers, drafting tools, etc. are advised but are not required.

128 MB USB storage stick or Iomega Zip Disk 100/250MB

CD R/RW several for archiving files